# Campaign #16: Sponsored Products & DSP Audience Sync (Consumer Electronics)

## Platform & Benchmark Profile
- **Platform:** Amazon Ads (Amazon)
- **Audited Spend Benchmark:** $840,000
- **Delivered Traffic:** 486,000 clicks
- **Average Cost:** $1.73 CPC
- **Production Results:** 34% Net New Buyer Lift
- **Key Efficiency Metric:** 21% Target ACOS

## The Operational Failure Mode
Brands spending 40% of budget on their own brand terms cannibalized organic rank. Shifting to a 70/20/10 split (category search, competitor ASINs, brand defense) expanded new buyers by 34%.

## The Code-First Execution Fix
70/20/10 budget allocation rule, negative phrase harvesting, Amazon DSP retargeting of lapsed customers (60-90 days).

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-amazon-dsp-scale
- Complete Technical Breakdown: https://synterai.com/blog/amazon-sponsored-products-dsp-guide
- Open Source Terminal MCP: https://synter.dev