# Campaign #2: Paid Search B2B (Enterprise SaaS & Cloud Infrastructure)

## Platform & Benchmark Profile
- **Platform:** Google Ads (Google)
- **Audited Spend Benchmark:** $1,803,230
- **Delivered Traffic:** 63,420 clicks
- **Average Cost:** $28.43 CPC
- **Production Results:** 8,008 Qualified Demos ($225 CPA)
- **Key Efficiency Metric:** -42% Demo CPA

## The Operational Failure Mode
Broad match expansion drifted into consumer informational queries ('free templates', 'salary'). Exact match groups and 150+ negative phrase shields cut demo CPA by 42%.

## The Code-First Execution Fix
Strict Exact and tight Phrase match ad groups, pre-seeded consumer negative lists, Enhanced Conversions syncing CRM stage 2 milestones.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-google-b2b-search
- Complete Technical Breakdown: https://synterai.com/blog/google-search-high-intent-b2b-guide
- Open Source Terminal MCP: https://synter.dev