# Campaign #3: Brand Defense & Conquesting (B2B Software & Professional Services)

## Platform & Benchmark Profile
- **Platform:** Google Ads (Google)
- **Audited Spend Benchmark:** $1,583,157
- **Delivered Traffic:** 78,734 clicks
- **Average Cost:** $20.11 CPC
- **Production Results:** 15,300 Conversions (32% Bounce Rate)
- **Key Efficiency Metric:** 62% Bounce Drop

## The Operational Failure Mode
Competitor conquesting bounced at 85% without dedicated comparison matrices. Capping branded Target Impression Share at 70% prevented reseller price spirals from $0.40 to $3.80.

## The Code-First Execution Fix
Impression share caps on pure brand, 1:1 dedicated head-to-head comparison landing pages for competitor keywords.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-google-brand-defense
- Complete Technical Breakdown: https://synterai.com/blog/google-brand-defense-conquesting-guide
- Open Source Terminal MCP: https://synter.dev