# Campaign #4: Demand Gen & YouTube Shorts (Developer Tools & Consumer Tech)

## Platform & Benchmark Profile
- **Platform:** Google Ads (Google)
- **Audited Spend Benchmark:** $374,250
- **Delivered Traffic:** 287,884 clicks
- **Average Cost:** $1.30 CPC
- **Production Results:** 3,283 Conversions ($114 CPA)
- **Key Efficiency Metric:** 2.3x CTR Lift

## The Operational Failure Mode
Grouping Shorts and horizontal landscape video into one asset pool resulted in 90% spend going to cheap Shorts with 0.12% conversion. Splitting video formats reduced blended CPA by 48%.

## The Code-First Execution Fix
Format-isolated ad groups (9:16 vertical Shorts separate from 16:9 horizontal), custom lookalike seeds built from GA4 top quartile LTV.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-google-demand-gen
- Complete Technical Breakdown: https://synterai.com/blog/google-demand-gen-youtube-ads-guide
- Open Source Terminal MCP: https://synter.dev