# Campaign #1: Performance Max (High-AOV Omnichannel Retail)

## Platform & Benchmark Profile
- **Platform:** Google Ads (Google)
- **Audited Spend Benchmark:** $2,465,099
- **Delivered Traffic:** 724,000 clicks
- **Average Cost:** $3.40 CPC
- **Production Results:** 4.8x ROAS (up from 2.9x)
- **Key Efficiency Metric:** +65% ROAS Lift

## The Operational Failure Mode
Disabling Final URL Expansion and enforcing negative brand lists stopped PMax from burning 38% of spend on GDN mobile games and own-brand search.

## The Code-First Execution Fix
Turn off URL expansion, enforce account-level negative brand lists, separate product feeds into high-margin asset groups.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-google-pmax-scale
- Complete Technical Breakdown: https://synterai.com/blog/google-performance-max-complete-guide
- Open Source Terminal MCP: https://synter.dev