# Campaign #9: Document Ads & Lead Gen Forms (B2B Data Infrastructure)

## Platform & Benchmark Profile
- **Platform:** LinkedIn Ads (LinkedIn)
- **Audited Spend Benchmark:** $148,600
- **Delivered Traffic:** 28,400 clicks
- **Average Cost:** $5.23 CPC
- **Production Results:** 45% Lower Cost-Per-Lead
- **Key Efficiency Metric:** -45% CPL

## The Operational Failure Mode
In-feed swipeable PDF carousels delivered 3.2x higher dwell time. Gating on Page 4 after delivering 3 pages of un-gated teardown data dropped Cost-Per-Lead by 45%.

## The Code-First Execution Fix
8-page horizontal 16:9 PDF playbooks, gate at Page 4 with native Lead Gen Form, instant webhook alerts.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-linkedin-doc-ads
- Complete Technical Breakdown: https://synterai.com/blog/linkedin-lead-gen-document-ads-guide
- Open Source Terminal MCP: https://synter.dev