# Campaign #5: Advantage+ Shopping Campaigns (E-Commerce Apparel & Beauty)

## Platform & Benchmark Profile
- **Platform:** Meta Ads (Meta)
- **Audited Spend Benchmark:** $1,845,900
- **Delivered Traffic:** 1,120,000 clicks
- **Average Cost:** $1.65 CPC
- **Production Results:** 3.9x Blended ROAS ($38 CPA)
- **Key Efficiency Metric:** +24% True CAC Drop

## The Operational Failure Mode
ASC without existing customer budget caps allocated up to 70% of spend to warm retargeting. Enforcing a 5% to 10% cap forced the algorithm to acquire incremental buyers, cutting true CAC by 24%.

## The Code-First Execution Fix
10% existing customer budget cap, dynamic catalog integrations with lifestyle overlays, minimum 5 diverse creative formats.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-meta-asc-scale
- Complete Technical Breakdown: https://synterai.com/blog/meta-advantage-plus-shopping-complete-guide
- Open Source Terminal MCP: https://synter.dev