# Campaign #7: Omnichannel Retargeting Ladders (Subscription DTC & SaaS)

## Platform & Benchmark Profile
- **Platform:** Meta Ads (Meta)
- **Audited Spend Benchmark:** $485,320
- **Delivered Traffic:** 192,400 clicks
- **Average Cost:** $2.52 CPC
- **Production Results:** 11,840 Re-activated Customers
- **Key Efficiency Metric:** -31% Blended CAC

## The Operational Failure Mode
30-day retargeting pools exceeding 4.2 frequency triggered a 140% marginal CPA penalty. Structuring a 0-3, 4-7, 8-14 day recency ladder reduced blended acquisition costs by 31%.

## The Code-First Execution Fix
Recency window tiered exclusions (0-3d, 4-7d, 8-14d), tailored objection-handling creative by stage, dynamic frequency caps.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-meta-custom-retargeting
- Complete Technical Breakdown: https://synterai.com/blog/meta-retargeting-omnichannel-custom-audiences-guide
- Open Source Terminal MCP: https://synter.dev