# Campaign #6: Instant Forms & Lead Gen (B2B Financial Services & Healthcare)

## Platform & Benchmark Profile
- **Platform:** Meta Ads (Meta)
- **Audited Spend Benchmark:** $312,800
- **Delivered Traffic:** 84,000 clicks
- **Average Cost:** $3.72 CPC
- **Production Results:** 6,950 Sales Qualified Leads
- **Key Efficiency Metric:** 81% Qualified Leads

## The Operational Failure Mode
Autofill forms produced $12 leads with a 64% invalid phone/spam rate. Adding a single custom friction question raised CPL by 22% but boosted sales qualification from 36% to 81%.

## The Code-First Execution Fix
Higher intent Instant Forms, custom multiple-choice qualifier questions, real-time webhook routing to sales within 3 minutes.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-meta-leads-instant
- Complete Technical Breakdown: https://synterai.com/blog/meta-advantage-plus-leads-instant-forms-guide
- Open Source Terminal MCP: https://synter.dev