# Campaign #17: Connected TV & Cross-Device PMP Deals (National Brand Campaign)

## Platform & Benchmark Profile
- **Platform:** Programmatic DSP (Programmatic)
- **Audited Spend Benchmark:** $620,000
- **Delivered Traffic:** 97% Video Completion
- **Average Cost:** $25.00 CPM
- **Production Results:** 2.4x Site Visit Lift
- **Key Efficiency Metric:** -40% Fraud & Waste

## The Operational Failure Mode
Open exchange CTV leaked 34% of spend onto spoofed mobile app webviews. Moving to Private Marketplace (PMP) deals and capping household frequency at 3/week cut waste by 40%.

## The Code-First Execution Fix
Curated Private Marketplace deal IDs, household IP cross-device graph, ACR (Automatic Content Recognition) verification.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-programmatic-dsp-ctv
- Complete Technical Breakdown: https://synterai.com/blog/programmatic-dsp-stackadapt-ctv-guide
- Open Source Terminal MCP: https://synter.dev