# Campaign #10: Community & Keyword Contextual (Developer Tooling & DevOps)

## Platform & Benchmark Profile
- **Platform:** Reddit Ads (Reddit)
- **Audited Spend Benchmark:** $48,681
- **Delivered Traffic:** 59,386 clicks
- **Average Cost:** $0.82 CPC
- **Production Results:** 7,767 Signups ($6.27 CPA)
- **Key Efficiency Metric:** $1.15 CPC / $6.26 CPA

## The Operational Failure Mode
Broad subreddit targeting cost $4+ CPC. Pairing niche technical communities with keyword contextual targeting dropped CPC to $1.15, delivering 7,767 conversions at $6.26 CPA.

## The Code-First Execution Fix
Combined Subreddit + Keyword contextual targeting, disabling audience expansion, technical copy referencing terminal commands.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-reddit-community-ads
- Complete Technical Breakdown: https://synterai.com/blog/reddit-ads-community-keyword-targeting-guide
- Open Source Terminal MCP: https://synter.dev