# Campaign #15: Dynamic Product Ads & Story Ads (Social & Gen Z Commerce)

## Platform & Benchmark Profile
- **Platform:** Snapchat Ads (Snapchat)
- **Audited Spend Benchmark:** $184,200
- **Delivered Traffic:** 312,000 clicks
- **Average Cost:** $0.59 CPC
- **Production Results:** 70% Swipe-Up Rate
- **Key Efficiency Metric:** 45+ Day Ad Lifespan

## The Operational Failure Mode
Story ads fatigued in 8-10 days, while Dynamic Product Ads (DPA) tied to inventory maintained stable CPA for 45+ days. Sound-on video with hook in second 2 drove 70% of swipe-ups.

## The Code-First Execution Fix
Automated inventory catalog feeds, native AR lens retargeting, 2-second vertical video sound-on hooks.

## Deploy & Run
- 1-Click Interactive Runbook: https://synterai.com/campaigns/share/runbook-snapchat-mobile-growth
- Complete Technical Breakdown: https://synterai.com/blog/snapchat-ads-dynamic-product-growth-guide
- Open Source Terminal MCP: https://synter.dev