AI Media Agent
Microsoft Ads MCP — Connect Claude to Bing Ads
Synter exposes Microsoft Ads (Bing Ads) as a hosted MCP server (`https://mcp.synterai.com`). Connect Claude Desktop, Claude Code, Cursor, or Codex to read performance for free, stage new campaigns as PAUSED drafts (`create_campaign_plan`), and execute approved changes (`execute_campaign_plan`) with post-write readback.
How It Works
Plan
Frontier LLMs translate your brief and warehouse conversions into a channel mix and audience plan.
Launch
Synter creates campaigns, ad groups/sets, audiences, and creatives—ready to ship in minutes.
Optimize
The agent reallocates budgets, rotates creatives (multi-armed bandits), and adjusts audiences/negatives automatically.
Explain
Every action logs "what changed" and "why," with instant rollback and full audit trail.
Microsoft Ads MCP-Specific Capabilities
- ✓Full read, write, and two-phase campaign execution: create, pause, budget, bids, keywords
- ✓LinkedIn profile targeting unique to Microsoft Ads
- ✓Free read-only performance reporting ($0/mo, 0 credits) via natural language queries
- ✓Import campaigns from Google Ads with platform adjustments
- ✓Works with Claude Desktop, Claude Code, Cursor, Codex, and any MCP client (`https://mcp.synterai.com`)
Frequently Asked Questions
What is an MCP server for Microsoft Ads?
MCP (Model Context Protocol) is Anthropic's open standard for connecting AI agents to external tools. A Microsoft Ads MCP server exposes your Bing Ads account as tools that any MCP-compatible AI client can call — so you can read, write, and execute campaigns through Claude Desktop, Claude Code, or Cursor instead of the Microsoft Ads UI.
How do I connect Microsoft Ads to Claude Desktop or Claude Code via Synter?
Run `claude mcp add --transport http synter-ads https://mcp.synterai.com` (or add `https://mcp.synterai.com` to Claude Desktop or Cursor), sign in via browser OAuth at synterai.com, and connect your Microsoft Ads account. Own-account read tools are free ($0/month), and the SOLO plan ($20/month with $20.00 in claimable monthly credits) unlocks live campaign writes and execution. Full setup guide at https://synterai.com/mcp.
Does the Microsoft Ads MCP support LinkedIn profile targeting?
Yes — Microsoft Ads unique LinkedIn profile targeting is exposed through the MCP. You can instruct your AI agent to target campaigns by company, industry, and job function using LinkedIn profile data.
Technical Integration Details
Connection Method
OAuth 2.0
Status
NativeEntities Managed
Campaigns, Ad groups, Ads, Keywords, Audiences
Metrics & Reporting
Performance, conversions, cost, search terms
Compare with Other Platforms
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